01
Wellness tourism is a $1.3 trillion industry.
The Global Wellness Institute (GWI) estimated that wellness tourism would hit $1.3 trillion in 2025, up from $720 billion in 2019. It's the fastest-growing wellness market—outperforming tourism at large at a 25% higher rate for over a decade.
02
A growing 58% of travelers seek wellness.
Booking research suggests that more than half of travelers would pay for a trip that's motivated by improving their wellbeing—with 67% searching for new wellness activities to better balance their daily lives.
03
Wellness tourists spend up to 175% more.
Wellness tourists spend more than most, according to GWI. In 2022, international and domestic wellness tourists spent 41% and 175% more, respectively, than the average international and domestic tourist. They spent an average of $1,764 and $688 per trip.
04
Wellness travel's share has grown 3% annually.
Wellness tourism is taking space with a growing share of the tourism industry. Wellness trips are projected to make up 8.3% of all tourism trips by 2027—up from 5.8% in 2012, according to GWI.
Wellness tourism is taking off. Carefully curated, conversion-driven copy is key to capturing the opportunity.
Travel
Outdoors
Wellness
We transform reveries into realities by connecting impact-driven brands with both outward and inward adventurers through words that resonate.
Content
We have a practical but poetic way with words because we've lived them. We craft content that's intentional and informative, yet imaginative.
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Copy
We get granular with insight-driven, SEO-informed short-form copy so it dances with designs, communicates with clarity and consistency—and converts.
Social
We pair purposeful posts with thoughtful visuals that pass the vibe check, responsibly engage users and inspire them to make moves offline.
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